Sales of my domains are the same now as they have been in previous years, but lately I have been much more eager to sell them than I used to be. In the past, I would hold out for what I thought a domain was worth, but now if I get a decent offer I usually just take it. I only get one offer ever on most of my domains, so when I have an actual buyer who wants the domain I try to work something out with them.
Here are some reasons why I am eager to sell my domains:
1. Internet users in general are switching away from websites (which use domains) and instead using mobile apps, Facebook apps, and Twitter hashtags, which means 5-10 years from now domains might have a lot less value. So far it has not made much of a difference in domain values because most companies still get a domain in addition to all these other types of media, but that could easily change over time.
2. Later this year thousands of new domain extensions are launching, such as .love, .shop, .app, .goog, .aol, .boston, .paris, etc. and if they become popular, this may devalue .com domains. There is also a good chance it might increase the value of .com domains, because it will cause a lot of confusion and that will lead consumers to go to the .com versions of the domains by mistake. But, it is impossible to predict exactly how all of this will play out, so it is still a significant risk.
3. My domain parking income went up by 500% when I switched to InternetTraffic.com, as compared to all the other parking companies I have tried, but I worry that if for some reason InternetTraffic.com ever loses whatever wholesale deal makes them so special, my parking income would go back down to what it used to be.
4. There is always the risk that I will get sued over a domain, and I don’t want to have to deal with that. I have never had this happen, but it does happen a lot in the domain industry.
5. If I hold each domain for the next 10 years to try to get the absolute best price for each one, I will spend a lot of money in annual domain registration fees, so I am best off trying to reduce the number of domains by selling them when I can.
6. The economy could collapse again and this might hurt my domain sales. So far the Internet has kept growing so fast that domain prices and ad rates have not gone down much since the 2008 economic crisis, but that does not mean next time things could not get worse.
7. I have tried selling domains at auction, like at NameJet.com, Moniker.com/Snapnames.com, and HuntingMoon.com, and I did get some sales. But, only a very small percentage of the domains I put up for auction or list with a domain broker actually sell, and I have to pay a 15%-20% commission on those sales. So, there is not much more I could be doing to sell my domains than what I am already doing. This means when I find an actual buyer, it is worth trying to make the deal work with them, since I don’t have a lot of other options.
8. Even though selling domains is my largest source of income, I do not really consider domaining to be my main business. My main business is building and running my own websites (and now mobile apps also). So, selling most of my domains will let me focus more on the other parts of my business.
9. I had tried building minisites on all of my parked domains, but that totally bombed. They got almost no traffic and made no money. I also tried building real sites on some of the bigger domains and those did not do well either. None of these sites ever came close to being worth what the domain alone was worth, which made me realize it did not make sense for me to use premium domains for these sites. In the future when I build new sites, I will hand register domains for them instead. I should add though that I am not really a typical “end user” when it comes to developing domains. I build a site on a domain because I own the domain and am not using it, not because I have some brilliant business idea or want to build a brand. On weights.com for example, I had dozens of articles about weight lifting and fitness. I was not in the business of selling weights or health products, and I don’t even lift weights myself, so my site was just a way to try to make money from search engine traffic. It was a good site but not a real business. I think it is a great value for a new or existing business to buy a premium domain like this for their company. Having a killer domain sets them apart from the rest, helps for SEO, and helps in advertising both online and offline.
10. Several years ago I tried buying a bunch of super premium domains such as Weights.com, Pastries.com, and Adventure.com to try to develop them, in the hope of making big money making sites out of them, or flipping the domains for a profit. I knew I could always sell the domains for around what I paid for them, so there was little risk. While I did flip about 1/2 the domains for a profit, I was not able to make any money at all by developing them. I can probably sell the remaining domains for what I paid for them, so overall it was not a bad deal, but the results were too mixed and risky for me to want to keep doing it.
None of this means I think domains are a bad investment or that there is not money to be made, but after 18 years as a domainer I am ready to try to focus more on other ventures.Share: