My Google Adsense stats have been going crazy for the past 24 hours. I am making 2-10 times as much money as usual for some of my sites, while other sites have stayed the same. I did some research into this, and the reason is due to unusually high click through rates, which seem to be from click fraud.
If you don’t know what click fraud is, it’s when someone clicks on an advert link hosted online, on a blog or on Google’s search pages, for the purpose of giving the host website extra revenue and losing money for the company running the advert. It’s a well-known practice amongst some industries and sadly has caused a lot of financial damage in the past. When it comes up, it’s a serious point to note.
Many other webmasters are reporting the same thing and are looking into an alternative to ppc protect, as when click fraud occurs it isn’t actually of benefit for you or for those who are choosing to put adverts on your pages. It is mutually damaging. To the ones who put the adverts on your pages, it can make them lose trust in the system and decide that it is too risky to do it again due to a loss of revenue and no return with purchases. In return, the host loses out on further business and can even be accused of being a part of this fraudulent business. It can also be taken away from you if Google becomes aware of the wave, and with a large enough attack of click fraud the detection rate tends to be pretty high.
So, don’t get excited and think you are suddenly getting rich if this happens to you. Chances are high that Google will probably adjust the stats once they figure out the problem. See details at: