I sold Weights.com today for $36,500 and lost money on it. But, I am fine with that. Here’s why:
I bought the Weights.com domain name for $32,000 in March of 2012. It currently appraises for $284,000 on Estibot.com, and I think it appraised for around that back then also. I did not have any grand plans for it, but I figured I could always at least sell it for what I paid for it. My goal was either to flip the domain for a big profit (I was thinking I might get $100,000 for it if I found the right buyer), or if that did not work I would create a site on it and make lots of money. Over 2 years has passed, and both of those objectives were a total failure. I never got any good offers on my own for the domain, and when I tried selling it through domain brokers all of the offers were around what I paid for it.
I also tried setting up an article type site on Weights.com, using WordPress, and paid for 100 custom written articles about weight lifting and fitness, but the site hardly got any more visitors than when I just had the domain parked. It could be that I am just bad at SEO, but I think the only way to really use Weights.com is to build a real site on it, like selling fitness equipment. Or, it could be the home page for a company that sells weights offline (my guess is that weights are not the best product to have to ship).
On the $36,500 sale, I paid a 20% commission (10% to Flippa.com, 5% to the primary broker who handled the Flippa sale for me, and 5% to a co-broker), so my net was only $29,200. That is almost $3000 less than I paid. I think it was a great deal for the buyer, but I had shopped it around enough to know that I probably wouldn’t get that much higher for it, so I figured I might as well sell it while I had somebody who wanted to make a deal.
The main point of all of this is that once I had done everything I wanted to do with the domain (and failed), it was worth a lot less to me than it was when I first owned it. I am happy I got to try out Weights.com, and I don’t at all regret buying it.Share: